With the New Year comes new collections, and we’ve been busy shooting the Spring/Summer 2014 clothing lookbook. After a long search for the perfect location we found ‘The House Next Door’ – a beautiful five floored former building merchants situated on the corner of East London. Wonderful textures and wallpapers adorned the walls, complimented by a mixture of parquet and original oak floorboards, reminiscent of our Crystal Palace and Blackheath stores. The large sach windows provided great natural light and each room had a unique feel and theme.
As for the new SS14 collection, it’s as if Dr. Doolittle is back this spring with animals of all shapes and sizes featuring on our printed shirts; stick insects, bees, moths, flamingos and elephants sit alongside our staple of Liberty prints and spotted designs.
Spring sees the launch of our slim fit suit range all tailored from Italian fabric in subtle designs and sophisticated shades of dusky blue to indigo, intricately lined with our house paisley print. Tailored jackets are cut with soft shoulders in cobalt blue and check linens, a modern hopsack blazer with contrast stitch and horn buttons comes with complimentary insect lapel pin, horn buttons and beautiful trim detailing under the collar and inside.
Now in its second season, the 1985 capsule casual wear collection sees the use of garment washed fabrics for the first time. Soft tailored jackets and washed down bright chinos are teamed with relaxed laundered shirts in colourful checks and indigo prints, sourced from the worlds best mills such as Thomas Mason who were established in England in 1796.
Here are a few behind the scenes shots, we can’t wait to show you the finished images!